Blogging can be a great way to make money online. One blogger, Anil Agrwal, has made over $1 million (₹8 Crore) from a single blog, BloggersPassion. He started his blogging journey in 2004 and has been making money from it ever since.
From Job to Blog
Anil started blogging while working a job. His first job was in SEO (search engine optimization). He didn't like coding, so he looked for another path. SEO let him use what he learned and practice without needing to code.
He worked for 15 years, including a job with the Times of India. In 2018, he quit his job to blog full-time.
Early Blogging
When Anil started his job, salaries weren't high. He needed a way to make extra money to cover his expenses. He started blogging by chance.
He used free blogs like Blogger and WordPress to promote the company's websites. He put links on these blogs to drive traffic to the company's site. Over time, he realized he could get good traffic from these blogs.
A Look at BloggersPassion
BloggersPassion is a blog about blogging, SEO, and web hosting. It uses a simple theme called GeneratePress.
Anil's site has over 600 articles. He doesn't just keep adding articles. He removes old ones that don't perform well. He also updates articles to keep them current.
Removing Old Content
Keeping old, outdated content on your site can hurt your Google ranking. Anil suggests auditing your content every six months or once a year. Update what you can, and remove what's no longer useful.
When removing content, redirect it to a better, more relevant page. This helps keep any SEO benefits and avoids 404 errors.
How He Makes Money
Anil does not use Google AdSense on his blog. Instead, he uses affiliate marketing. This means he promotes other companies' products. When someone buys a product through his link, he gets a commission.
What He Promotes
He promotes products related to blogging, such as:
- Hosting services
- SEO tools
- WordPress themes
- Plugins
He also teaches people how to use these products.
The Power of Video
Videos are popular today, but Anil still focuses on blog posts. He says people in some countries still prefer to read.
BloggersPassion gets most of its traffic directly. People type the website name into their browser.
Anil creates different types of content, including:
- Educational content
- Informational content
- Reviews
- Comparisons
- How-to guides
He writes reviews of products, using them to give unbiased opinions. He also offers alternatives to different tools.
Many tools offer free trials. Anil says these are the best to promote because people are more likely to try them without having to pay upfront.
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Keywords That Drive Traffic
Some keywords that drive traffic to BloggersPassion include:
- WPX Hosting review
- Link Whisper review
- Kimi Cloud review
These are mostly review-type articles.
Finding Your Niche
If you want to make money blogging, choose a niche you're interested in. Anil suggests personal finance. There are many products you can promote, such as credit cards and bank accounts.
BloggersPassion makes about $15,000 per month with about 60,000 visitors. Over the years, the site has made over $1 million.
It took Anil 10 to 11 years to make his first ₹1 crore (about $120,000 USD). Now, he makes that much every year.
Earning Proof
Anil shared his income reports. This year, he has earned ₹43 lakh (about $52,000 USD) from one affiliate network. He also has ₹15 lakh (about $18,000 USD) pending.
Last year, he made ₹60 lakh (about $72,000 USD). From another affiliate program, he made $40,000 this year and $29,000 last year. From Semrush, he made over $42,000.
Team and Content Creation
Anil has a team of five people. They mostly update old content. Updating content can take a lot of time.
When creating new content, they start with keyword research. They look for topics with search volume. They also see what types of websites are ranking and whether they can compete.
Deciding on a Keyword
If a new site is ranking for a keyword, Anil looks at the site. If it covers many topics, he feels he can compete. He then tries to create better content.
He looks at what's missing from the top-ranking articles. He adds images, FAQs, and real-world
